Markets
Miami- Very similar type of work as Los Angeles Market, however there is more modeling in Miami.
New York and Paris- Fashion capitals of the world because of the level of talent and agent. They have all the top girls and guys in the world. The agencies in these markets book together. They all have experienced agents, and all the rates are at the same barometer. Same level of experience
Los Angeles- More of a TV commercial/acting market.
Europe-
Germany- Money market, mostly catalog type of work.
Milan- Will build your portfolio
Asia-

Agents
They make ALL the difference. Yes, the actual agency is important, but once you reach a specific level of modeling, your agent can bring you to the next level. A good agent will have X amount of girls who will follow them and X amount of clients who will follow them as well. The relationship you have with your booker can make a big difference in your career.

What do bookers look for in a potential model? 60% presentation, attitude, dress, and how you handle yourself. 40% looks

What are some things that turn bookers off about a model? Attitude
*Confirmed by Ron Gerard, one of the leading agents in the world.

Managers
Managers are good once you reach a certain level of your career. Its all about free reign. The manager doesn’t have a relationship with all the clients that the bookers have a relationship with which can cause tension. It’s all about control. Bookers want what is in the best interest for you.

Types of Modeling
Commercial-
TV commercials, catalog, commercial print

High Fashion-
Editorial-edgy/artsy Similar to high fashion modeling but instead you are working for a specific publication
Runway-coat hanger figure, and you essentially have to act like a coat hanger
Trade Show-
You are a live model showing the clothing or whatever the client sells. On lookers have more of an opportunity to interact with you, less prestigious level of modeling.
What is appropriate interaction?

Types of Agencies
Major Agencies
Boutique Agencies

Seasons

Levels of Modeling
A Modeling- Recognizable girl, supermodel level. Includes fashion commercial, commercial print and lifestyle
B Modeling- Less recognizable
C Modeling- Even less recognizable than that. Look books, ads for Wal-Mart, etc.

Runway Work…..

Day 2

Exclusive Contracts vs. Non Exclusive Contracts

What to expect
Knowing your place
When to put your foot down, when to take a step back
What is expected of you as a model?
Appearance/presentation
Attitude
Timeliness
What you should expect of the client, people on set, and your agency

Types of clients
American- More understanding and easy going.
Italian- Can be very unorganized, tend to expect you to be willing to strip down and be completely comfortable naked
French- Similar mentality to Italian clients
German- Prefer curvy model
-Very organized and work the models hard until all hours
British- Very laid back and models tend to have a lot of fun of the shoots.
Latin-

Living the life
Work full time, or part time?
Living situation
The social circle
Pressure

Shooting

How to pose for different shoots- Every set you set foot on you have to mold to it like a chameleon.
-Face to the light unless instructed otherwise
-Find a model look alike-see how she poses, use her as inspiration.
-High Fashion-expect lots of movement, anything to make the clothes look cool.
-Fitness clothing (catalog)-Almost no movement so as not to wrinkle the clothing.
-Never ever complain unless you are being disrespected, never show up late, do not take naps on set, and do not chat on the phone or text unless it is your booker or an emergency. Even if a client says its okay for you to do so, to pretend as if you don’t need to will give you that extra competitive edge. No one notices if a model shows up 5 minutes late, but everyone will notice if a model shows up 5 minutes early. Make an impression.
-Ask to see your own photos during shoot; it will help you actually see the vision the photographer has.

Runway Work…..

Day 3

Test Shoots
-Free tests vs. paid test- in both cases you should always speak your mind, but you have less leeway with a free test.

Tips
-Never give your number to strangers claiming to be photographers or potential clients no matter what they are offering you. Always give the agencies number and let the agency handle it. There are a lot of people who are full of it. Een be careful with giving your number to clients who you’ve booked a job with through the agency. They will start trying to contact you personally for work and if you are signed exclusively, that is inappropriate.
-On shoots, bring your own clothing, shoes, accessories etc. too that looks good on you just in case it will help the vision of the shoot. We know what looks best on ourselves Clients will think you are extremely prepared.
Sunscreen!
Indoor vs. Outdoor shooting.

Pay
Editorial work (anything in a magazine) hardly pays anything. Editorial rate is between $150-$300.
Covers: pay between $150-nothing
Catalog: $1,000-$3000 a day
Runway: Same as editorial rate
Tradeshow: $450-$800 a day
TV commercials: Various ranges
(This is why it is possible for a B level model to make more money than an A level model. Just because someone is more recognizable, does not mean they are making more than the models who are less recognizable.)

*All rates vary depending on who is client is, and the market that you are shooting in.

Fitness/Nutrition/personal care
-food on set, sleep, SUNSCREEN

Makeup
There are several situations where a client will ask a model to come camera ready to a shoot, which means you have to know how to do your own hair and makeup. Everyday makeup is very different from camera ready makeup.

Demands of the business
Some clients expect the models to be able and willing to do anything and everything. Some clients are extremely respectful; some clients look at you as only a prop. You have to be able to adjust to different personality types, be